Subtext’s mission is the driving force of our culture

Subtext builds incredible customer-centric digital experiences for our clients while promoting the wellbeing of our employees and making a positive impact on our community and environment.


B Corp Certified

We are proud to be a part of a growing movement of businesses that are committed to strict social and environmental standards certified by the nonprofit, B Labs. We are striving to make a better world and use Subtext as one way to chip away at the work that is left to be done.

Discounted Rates For B Corps

Our Commitment

Subtext is committed to using the power of business to be a force for good. We use Subtext as a vehicle to help mission driven nonprofits promote their cause digitally, evangelize a more environmentally sustainable path for businesses, and promote a healthy, human-first agency model. We also commit ourselves to a rigorous set of standards for community and environmental impact.

Current Initiatives

  • B Corp Certification
  • Composting
  • Reduce Emissions
  • +2% Volunteer Time
  • Emerging Small Business Certification
  • Increase B Corp Client Roster
  • Carbon Neutral
  • 100% Team Retention Rate

2017 Initiatives


B Corp Certification


Reducing Electricity Usage


Nonprofit Hours Donated

Let’s work together

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Our Team

We take great pride in creating a tight-knit Subtext family. Every person at Subtext is an expert in their field and brings their deep experiences and knowledge to work for our clients. We work smarter to ensure that we can play and rest often.

Tore Gustafson

President, Co-Founder

Amanda Garceau

Director of Technology

Kristin Elms

Director of Accounts & Operations

Neil Sniffen

Senior Strategist

Katie Hill

Senior Project Manager

Betsy Sherertz

Interactive Designer

Christine Real

Digital Seamstress

Jeremy Brochue

Project Manager

Jake Ryan

Front-end Developer