By: Neil Sniffen

Date: September 22, 2016

Every year Subtext commits to providing in trade work to a non-profit organization in the Portland metro area. This year we worked with American Marketing Association’s Portland (AMA PDX) chapter’s MAX Awards.

We are excited to have teamed up with the AMA PDX chapter’s MAX Awards. The MAX Awards is the AMA PDX’s largest annual event, and its reputation as the professional marketing event draws attendance from across the Portland marketing spectrum, from agencies to in-house marketers.

For this project, Subtext rebuilt the AMA PDX MAX Awards website, provided the strategy for a new brand direction and designed a new email marketing strategy and templates.

In year’s past, a new website was created annually for the MAX Awards. With this new MAX Awards website, a more sustainable path was forged. The result is a streamlined website that helps the MAX Awards website visitors easily find information, review awards submissions and for AMA PDX to easily update content.

Supplying AMA PDX with a marketing email strategy and easy to use email templates to support that strategy has dramatically improved AMA PDX’s ability to communicate with its members, judges and event attendees.

It has been a labor of love supporting the AMA PDX’s annual awards banquet and we are excited about the event.