Betsy is our Interactive Designer and resident Southerner. Hailing from North Carolina, Betsy has slowly worked her way across the country over the course of her digital career honing her interactive design and strategy chops while exploring and discovering. Along the way she developed her philosophy for beautiful and intuitive user design. Betsy joined Subtext in 2015 to provide art direction, design execution and UX strategy for our clients. One of Betsy’s strengths is in constantly refining what it means to create a good user experience, learning new techniques in pursuit of perfecting her craft.