Strategy

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Audience Business Creative Email Problem Solving Strategy

How to Get Started with an Email Marketing Strategy, Part 1

by Mary Bier

If you’re like most small companies, where employees wear numerous hats and juggle multiple tasks at the same time, carving out the time to not only establish an email marketing strategy, but to then also implement it, can be tough. One of the first things you can do is ask yourself, “What problem could email help solve? What questions could email help answer?”. Read more