Sample Client
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Connecting old-world craftsmanship with a digital audience.
Gerber has created quality, reliable, and innovative product for over 70 years. As an American brand, with global reach and relevance, Gerber designs and engineers its products in Portland, Oregon, where many are produced. Its tools are carried extensively by hunters, soldiers, and tradesmen.
2013
The Challenge: Start with nothing, and build.
Before the partnership, Gerber’s email marketing was virtually non-existent, with no real strategic direction or clearly defined business goals. They had zero audience segmentation within their subscriber list, zero targeted emails for one of their prime B2C consumer groups, PRO Program, and zero revenue definitively attributed to email campaigns. Through our first year of partnership, Gerber exceeded industry average email open rates across all email segments, and saw a 37% jump in their email subscribership.
OVERALL RESULT: 37% INCREASE IN EMAIL SUBSCRIBERSHIP.
Results:
23%
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23%
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23%
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2014
The Challenge: Engaging consumers through compelling content.
In 2014 we ramped up Gerber’s digital marketing initiatives. We put a plan in place and established a cadence and strategy to ensure our efforts would help Gerber to achieve their business and marketing goals for the year. Our updated email template allowed Gerber to send 37% more emails in the second half of the year, with effectiveness rates as high as 48%, and our holiday email campaign series created a 250% increase in blog traffic during the critical holiday shopping season. To get the full story on administering this overall approach in parallel with our seasonally-specific initiatives, check out or blog post: Gerber Gear: The Self-Sustaining Email Strategy