By: Cassie Broadwin

Date: October 24, 2014

Amidst the usual Monday morning hustle, the Subtext office was exceptionally animated this week. Coming into the finalization of the last few details, the team came together, and the WILL Leather Goods site was launched.

(champagne all around).

Will Leather Goods originally approached Subtext to provide quick-turnaround interim changes to their site in order to simplify the overall shopping experience for their customers. The four month long project commenced on June 16th, and evolved to include a full UX audit on the new design of the site. The redesign was intended to emphasize the character quality of their one-of-a-kind, salvaged designs. The “curated mix of vintage leather bags, accessories, textiles, haberdashery, and props” is self-reflective of the brand; their website should be too.

In our learn phase, Subtext identified and provided front-end updates to the previous site that immediately increased traffic and conversions.“We did more [online] sales in the 6 months after the launch than we did in all of the prior year,” noted Alison Hiatt, Director of Marketing at Will Leather Goods.

The WLG team worked in tandem with Subtext to provide UX consulting that guided design on a digital interface and elegantly married their handcrafted, brand feel with the functionality needed of a full-service, responsive e-commerce site.

Jacques Portfolio - Briefcases - Bags - Men (1)

We are excited to announce the launch of the WILL Leather Goods site. Congratulations, WILL.