By: Mary Bier

Date: March 12, 2015

Simply put, infographics allow us to easily tell stories with data and graphics.

According to Dictionary.com, infographics are “[a] visual presentation of information in the form of a chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often of a complex subject”.

<blockquote>What’s your story and how should it be told?</blockquote>

Infographics should:

  1. Drive traffic and/or boost conversions
  2. Increase brand awareness or engagement

An infographic is used as a visual communication tool to display complex information in a clear way. They’re often used within emails, blog posts, newsletters, reports, etc.

Infographics should be used with intention, and picking a good topic for an infographic is key to its success. Within an email, for example, you’d most likely want to use an infographic intended to either drive traffic and/or boost conversions, or increase brand engagement/ awareness through social sharing.

Here are some email infographic examples that do just that.

 

Drive traffic and boost conversions

Pizza Hut

Infographic used to easily explain its new product offering and choices available when ordering

pizza_hut

OpenTable

This year-in-review infographic highlights account activity in an entertaining way (could work well with various brands and industries; e.g. hotels, hospitality, restaurants, memberships, gyms, airlines, etc.)

opentable_YIR

Hipmunk

This timely, seasonal infographic was designed to boost traffic and increase conversions (great way to use a seasonal event to initiate a touch point with your audience)

hipmunk_tax_return

Hipmunk

Infographic that uses data to drive conversions and to create a sense of purchase urgency as a holiday approaches

hipmunk_july_4

Marriott

Another year-in-review infographic from the hotel industry that highlights account activity (and generates excitement about potential travel in the new year, while keeping this hotel brand top-of-mind)

marriott_YIR

What sort of data should go into the infographic?

Once you know what sort of topic you’d like to highlight or feature within the infographic, it’s time to collect all the data or information that you’d like to include. Are there specific data points that help tell or “sell” your story or point of view? Are certain pieces of information more interesting or surprising than others? Keep in mind that you’ll want to include data that helps illustrate a fact or set of data, and that can be presented in a pleasing, easy-to-digest way (e.g. graph, chart, map, etc.).

On to the fun part: Creating the infographic

There are several different ways to create a custom, branded infographic. If you have an in-house designer with experience creating these sorts of images or a marketing agency partner, great! If not, there are multiple online tools available to help create these compelling graphics. Here are a few:

 

piktochart_logoInfogram_Logo
Visually_logo

 

How to promote your infographic

Now that you’ve created this great infographic, you want people to see it, right? Besides using your infographic in a compelling email, make sure to share it on your various social media channels in a strategic way. You could also create both a traditional and social media optimized press release that highlights the facts that your new infographic touts. Encourage your audience to share your infographic, and make it easy for them to do so by including an embed code to use. Don’t forget to submit your infographic to infographic directories, too!

Looking for help creating a custom, branded infographic? Let us help you! Simply get in touch and let us work our magic.

 

Increase social shares

FitBit

Yet another year-in-review infographic that shows a fitness overview based on an app’s usage

fitbit_YIR