By: Ivan McClellan

Date: November 10, 2014

Manic, madcap, maximalism. Wacom’s Boost Your Ideas campaign explores fully the possibilities with their creative pens and tablets.

Wacom partnered with Subtext to create a series of digital deliverables that tie in with print and in store initiatives. The challenge was to take loose creative assets and create a platform that is exciting, engaging, and intuitive. We accomplished this by integrating the content with the imagery in an invisible floating grid.

Each product has its own hyperlinked section that are separated by diagonal dividers to support left to right eye scanning and present the entire page as one image. Text elements are dynamic for localization. The site is translated dynamically into multiple languages (English, French, Spanish, and Portuguese). The site is also adaptive for viewing on mobile devices and tablets.