Mountain Hardwear

You Don’t Have to Move Mountains to Engage Users

In 2011, Mountain Hardwear was finalizing a new brand platform. The first iteration of this new brand direction was rolling out an updated website. Mountain Hardwear approached Subtext to take on …


Performing a Website UX Audit to determine key friction points

After the 2015 relaunch of with a former agency, Gerber’s marketing team began to notice key performance issues with the website. The website was receiving negative feedback from customers …

Fishpeople Seafood

Fishpeople, located in Portland, Oregon, sells sustainable, locally caught seafood across the nation. Their traceability program and commitment to the environment is what sets them apart from their competitors, and they hold the B-Corp label to prove it. They currently …

WILL Leather Goods

Founded in 1981 in Eugene, Oregon by William Adler, Will® Leather Goods is a leading American men and women’s lifestyle brand recognized internationally for its use of high quality, handcrafted materials and excellent workmanship.


Matching Online Experience With Offline

The Fruit Company

Developing an industry-leading ecommerce strategy

In the years that The Fruit Company grew its online ecommerce business, a myriad of other gifting companies had entered the marketplace. The Fruit Company recognized in order to maintain their status as an industry …