Mobile Technologies Inc. provides enclosures, security and technology solutions for mobile devices and the businesses that rely on them. From in-store displays for new products to daily use in real-world situations, MTI develops the tools and plans to help their clients succeed.
Highlighting a Premier Product
Mobile Technologies Inc. wanted its Global Services business offering to act independently of the corporate MTI website. MTI also wanted to promote MTI Global Services as a turnkey, technical solutions provider by increasing site traffic, growing lead generation, and building business opportunities both inside and outside of the current MTI customer base.
Solving Business Problems Through Thoughtful Design
MTI wanted a standalone site for Global Services, one of its primary business units. Our solution started with an empathy-based, user experience-focused content strategy. Using mood boards, a collaborative design process, and a thoughtful site architecture, we finalized a design direction that matched the primary MTI website while still addressing the needs and objectives for the Global Services website. This design was implemented utilizing a responsive WordPress theme and included a Live Chat widget to drive customer engagement online.
Increasing Website KPIs
With the new website in place, MTI has had more leads generated per day through its new website than with its previous website, a 5% increase in pages viewed per day, more users viewing the website per day, an increase in the time visitors were spending on their site, and a reduced bounce rate compared to the previous website.