Wacom 2014 Holiday

Wacom sets the standard for interactive design tools. As the worldwide leader in digital pen and tablet drawing solutions, Wacom advocates for creativity. Since their founding in 1983, Wacom has tirelessly worked to empower professional designers and hobbyists alike in honing their craft.


Project at a glance

  1. 01.Design and development holiday email and landing page campaigns

  2. 02.Adapted content strategy for multiple languages

  3. 03.A/B tested multiple emails for effectiveness


  1. Boosted holiday sales of key products
  2. Flexible and repeatable designs

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Reinforcing and Expanding the Brand

Wacom asked Subtext to help develop and refine the “Boost Your Ideas” campaign during the 2014 holiday season by creating emails and microsites across multiple languages. The purpose of the campaign was to promote a creative gift pack that would be included as a gift-with-purchase with any Intuos, Intuos Pro, Intuos Creative Stylus, or Bamboo Fineline product purchase.

Adjusting for Multiple Languages

Subtext used the existing campaign assets and Wacom’s style guide to create a responsive design for both the emails and microsites. Knowing that this campaign email and corresponding microsite needed to be adapted for multiple languages, we created a design that could accommodate multiple languages easily and seamlessly.

Once the design was approved, we built and tested responsive versions of both the email and the microsite. Once the foundational email and microsite were fully tested, we implemented the various languages and tested again to ensure everything was functioning as expected.

Generating Excitement and Revenue

The focused email campaign generated excitement with current and potential customers,
boosting holiday sales of the Intuos, Intuos Pro, Intuos Creative Stylus, and Bamboo Fineline products.